Chinese shoe-making industry into the "ice breaking", seek "metamorphosis"

Post date: 2013/11/21 15:56:41 From:
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Chinese shoe-making machinery industry was born in the last century 80's. The first 10 years, the traditional footwear production areas such as Shanghai, Tianjin, Qingdao, Hangzhou, Guangzhou, Chengdu, simple, domestic shoe basically relies on imported shoes machine equipment and industrial machinery and equipment in the field under the planned economy; to the 90's, because of the large number of private shoe-making enterprises emerged and a large number of Taiwan invested shoe enterprises into the mainland, drive the introduction of Taiwan shoes machine set point and the European technology and equipment, the national each big shoe-making base into a modern shoe-making assembly line, also gave birth to the Jiangsu, Wenzhou, Fujian, Guangdong and other private enterprises shoes machine. Entered in 2000, before the rapid growth of export orders, after the market quality and quantity, along with China's rapid economic growth, Chinese shoe industry entered a "golden age". In 2010, two times after the financial storm, the footwear industry automation, digitization, intelligent demand quick release, Chinese shoe industry into the "ice breaking", seek "metamorphosis"......
China shoe brand dream
In the early days of reform and opening up, in fact, there are some specific areas have been imported equipment, such as state-owned military enterprises (mainly according to plan production boots, holster, belts, safety shoes, Qian Jia, bags and so on) or to the foreign trade order state-run factories, they mainly by state-run channel in Italy to introduce advanced equipment to china.
With the global shoe industry gradually shifted to Asia, ladder, Chinese people's living standards greatly improved the late 90's, springing up around the country in large numbers of private shoe-making enterprises, driven by the demand of shoe-making machinery. During this period, the shoe factory equipment imported mainly through trading companies in Italy, Hongkong and Taiwan trading company as an intermediary, product to function oriented, such as automatic heel nailing machine, before that the vast majority of shoe factory mainly rely on the hammer, pneumatic nail gun to finish the procedure. While private shoe-making enterprises at the time, still in the renovation of Taiwan second-hand machine stage, without the ability of independent innovation, research and development, design, market information is not comprehensive.
Beginning in 2000, with the rapid development of China's footwear industry, the domestic shoe through exhibitions and multi-channel exchanges to realize, the international production, automatic heel nailing machine manufacturers and brands have a lot, so they started to pay attention to brand and quality. Specifically, Italy shoe brand in the Chinese market, is 1998~2008 years, ten years, have been Sabal, BC, CAMOGA, Newlast, ATOM such as the establishment of China branch, or cooperation, or acquisition, or reorganization, or OEM methods such as local production and operations in china. Chinese shoe brand is accompanied by 90 years of private enterprises shoes machine business owner, the completion of capital accumulation, in 2000~2009 years, grow up. After the two financial crisis, truly has the development capacity of enterprises, such as Guangdong Emma, Ling, Li Cheng, a shoe brand illy, boss, had to look on the international market, and silent operation abroad. At present, the neighbours, Southeast Asia, South America, Middle East and Europe and the United States can be seen from the Chinese shoe brand.
Emma NC was founded in 2002, began to register "Emma" international brands in more than twenty countries worldwide in 2003. According to the briefing, "Emma" is Devin registered, can realize barrier free registered in any country, which means "be equal to anything", from the concept, vision, behavior and so on to convey a "science, innovation, vision" brand connotation, has become the industry was widely recognized one of the outstanding brand of shoes from china.
Chinese shoe-making technology dream
Chinese shoe-making technology development history, can be traced back to the fifty or sixty's of the last century, was mainly by state-run channels for the introduction of Czech, the old German technology and equipment of imitation. To the beginning of the eighty's, Jiangsu Yancheng some state-owned shoe-making enterprises and processing the USM shoes, the shoe technology and equipment localization of digestion and absorption. To the ninety's, the Chinese shoe industry through the acquisition of second-hand Taiwan shoe repair and completely imitate Taiwan shoe-making technology accumulation, development. To 2000~2008 years, absorption and Italy to introduce advanced shoe-making technology and equipment, and in 2008, and gradually establish the Asian style and pattern.
The leader has Guangdong Emma and illy. Emma, in the footwear industry ladder transfer to Asia, a premonition of digitization and automation will be the future trend and direction of the shoe, began to design, R & D, production, sales of CNC shoe last production system and CNC leather cutting system 10 years ago. In the study of Asian mode and European mode differences: realize the existence of differ in thousands of ways staff quality, production concept, work habits, raw material supply and so on Europe and Asia factory, the European machine (for a small variety, employee culture high quality, small scale, abundant raw materials / good quality and cheap production mode) sales to Asia, is not very adapt to the Asiatic mode of production (labour intensive, expensive, imported raw materials or staff generally low cultural level, management and the concept is relatively backward). Registered "ifast love soon," isave "," inesting love, "love", add "icompatibleTM loves Let", "love," imarks mark "imore love", "iwin love cloud" seven core technology, launched C series, H2 series, G series, T series, N series layout and cutting system. Objective, to meet the needs of Asian factories (save time and labor and material). Now, in some areas has exceeded foreign brands.
Illy, introduced multiple intelligence products "manipulator", "group of eight" line ", and the whole plant equipment, but also on output" Asian enterprises

 
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